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旅游整合世界
2006-08-25
导读:旅游整合世界


《环球游报》执行总编:伍飞

  《环球游报》自创办以来,就把自己定位为一个“向中国人介绍外国,向外国人推介中国”的国际化旅游资讯平台。上半年本报联合全国众多强势媒体成功举办的“中国最值得外国人去的50个地方”及眼下正在开始的“外国最值得中国人去的50个地方”评选活动正是我们践行这一精髓的体现。
  
  现代社会,旅游正以其不可估量的硬整合力和软整合力改变着人类文明的发展进程。《环球游报》创刊之初提出的“旅游整合世界,人类共享文明”的办报理念,目前已得到数十位大使和众多国内外专家的赞同,被誉为旅游界“地标性”格言。这既是国内外读者对《环球游报》的厚爱,也是一种“英雄所见略同”式的共鸣。
  
  随着中国经济的强劲发展,中国游客逐渐成为世界各国尤其是旅游目的地国的“香饽饽”。面对缤纷的世界,许多初出国门的中国人有些眼花缭乱。如何让广大中国游客“世界之大,尽在掌握中”,这或许就是所有参与此次评选活动的国内媒体的初衷和愿望。和上次为外国朋友来中国旅游提供“参考值”和“风向标”一样,这次是为中国游客走遍全球提供“参考值”和“风向标”。而“参考值”最终“含金量”有多高,“风向标”最终有多准,这完全取决于广大群众尤其是出国“驴友”们的参与。因为只有“整合”,才能显示力量的无与伦比。
  
  我们可以相信,这次评选活动,通过国内兄弟媒体的“整合”,通过广大群众和全社会力量的“整合”,通过国内外旅游界的“整合”,届时佩戴在外国友人胸前的一定是一块超值的“金光灿灿”的奖牌!
  
  总策划、组委会秘书长、《环球游报》执行总编:伍飞
  
  Wu Fei,
  
  Chief Designer, General Secretary of the Organizing Committee,
  
  and Executive Editor-in-Chief of Global Travel Newspaper
  
  The Global Travel Newspaper has built itself into an international tourism information platform with an aim of "introducing foreign countries to Chinese and introducing China to foreigners" since it started publication. The selection activity of "Top 50 Chinese Destinations for Foreigners," which was launched successfully by the Global Travel Newspaper with full co-operation with numerous domestic media in the first half of this year, and the current selection event of "Top 50 Places Abroad to Visit for the Chinese," are a reflection in our practice in implementing this motto.
  
  In the modern society, tourism is changing the course of the development of human civilization with its immeasurable unifying force. Up till now, the motto of the newspaper — "Tourism Unifies the World and Embraces Civilization"— which was put forward when it was set up, has gained recognition from more foreign diplomatic envoys in China and tourism authoritative dignitaries. It has been praised as a "symbolic motto" by the tourism sector. It is people’s kindness towards the Global Travel Newspaper, and also a resonance among them showcasing that "great minds think alike."
  
  Along with the burgeoning development of Chinese economy, Chinese travelers are becoming a "big cake" of various countries of the world, especially those outbound destination countries for Chinese. In face of a wonderful world, many Chinese will have a dazzling feeling when they travel abroad for the first time. How to make the vast numbers of Chinese travelers know the world better, this may be the original intention and wish of all the domestic media participating in this selection activity. Just like we’ve provided in our last selection a "reference value" and a "wind vane" for our foreign friends intending to visit China, this time we are trying to bring in a "reference value" and a "wind vane" for Chinese travelers for their global travel. As for how much the "golden content" of the "guide" is and how accurate the "wind vane" is, this wholly depends on the full attendance of the general public, especially those outbound travel fans. This is because only "integrated participation" of all sectors, or "integration" of all resources, can best show our unparalleled force.
  
  We can firmly believe that by means of the "integration" of the domestic media, the "integration" of the general public, and the "integration" between tourism sectors at home and abroad, this activity on selecting "Top 50 Places Abroad to Visit for the Chinese" will surely bring a worthwhile and a glittering medal full of "golden content" to our foreign friends!
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